DECATHLON
Brand Overview
Decathlon, known for its wide range of sporting equipment and apparel, has become a trusted destination for athletes, fitness enthusiasts, and adventure seekers who believe every game begins with the right gear.
The Challenge
Moving a store is easy. Moving people's habits
isn't.
For years, customers associated Decathlon with its CG Road location. The relocation needed
to create awareness, eliminate confusion and build excitement around the new destination.
It had to feel less like a shift and more like a fresh beginning.
Our Approach
Don't announce the move. Build momentum.
We turned a location change into a city-wide conversation.
By combining creative storytelling, experiential marketing and high-impact communication, we ensured people didn't just know where Decathlon had moved, they wanted to visit.
What We Created
Every touchpoint pointed to the new destination.
Influencer Marketing
Collaborated with local creators to spread awareness and drive conversations around the new store.
Outdoor Printing
Strategically placed branding that guided customers towards the new location while maximizing city-wide visibility.
CGI Reel
A visually engaging CGI campaign that transformed a simple relocation announcement into a memorable visual story.
Outdoor Branding
Standees and hoardings designed to stop traffic before they stopped for pizza.
Radio Jingle
An energetic audio jingle that kept the relocation top of mind during daily commutes.
How Our Services Made Decathlon Stand Apart
We turned a store relocation into a city-wide experience. Through creative storytelling, influencer collaborations, CGI, outdoor branding, radio and on-ground activation
we built excitement around the move and ensured the new destination was impossible to miss.
